Brazil, FIFA, the Olympics, and H.264 Encoding

You’ve probably seen and read the reports of cities across Brazil, most notably Rio de Janeiro, gearing up to host both the 2014 World Cup and the 2016 Olympics. The sports-crazed nation of lush rainforests and bikini-less beaches is on the brink of a tourist boom of truly epic proportions. As Brazilian authorities race to reduce crime and pollution throughout their cities in anticipation of the influx of millions upon millions of Northern Hemisphere tourists, Brazilian broadcasting networks similarly are working round the clock to insure that FIFA and the Olympics are visually and digitally on par with 2012’s own London Olympics, which saw the introduction of new digital broadcasting platforms and ultra high definition visual standards that ooh’d and awed the world almost to the same degree as did the performances of world-famous athletes. What London succeeded at so perfectly this summer is a feat that Rio and other cities across Brazil are going to seek to repeat, and even surpass. With the advent of cost-effective H.264 encoding systems that can livestream sporting events to any corner of the globe, it’s only a matter of time before Brazil fully upgrades its digital services to place it among the world’s leading “broadbanded” nations. 

Brazil’s own TV Globo has already experimented with the likes of ultra high-definition technology for its broadcasts. The federal government of Brazil, meanwhile, is promoting the new digital broadcasting technologies by offering various financial incentives to companies and municipalities in order that they implement the new encoding standards before primetime, 2014. It is not beyond reason to speculate that Livestream sportscasts boasting this level of visual clarity and “realism” will be of great benefit to Brazil’s burgeoning Ministry of Tourism, which sees Brazil as a leading global vacation destination.

We at Telairity believe strongly that our user-friendly, cost-effective, highly-adaptable encoding technology will be of great, practical benefit in presenting Brazil to a global audience. Brazil has it all: a strong economy, beautiful natural spaces, iconic cities, and gorgeous beaches. Now it’s also got beautiful H.264 encoding to capture it all.