Monday, April 30, 2012

Telairity Comes to Dubai


It was only a matter of time before Telairity made it to Dubai. Despite the global recession, the city-state continues building, populating, and developing its infrastructure at a staggering clip. In 2012 alone, Dubai’s global trade is projected to grow by 20%, thereby increasing the overall U.A.E. economy by 3.5%. Additionally, Dubai ranks ninth among the top 20 visitor destination cities on the planet, making the tabloid stories of panicky ex-pats fleeing the city in droves seem grossly exaggerated.

Finally, and most importantly, Dubai continues to plan for its long-term future. The city is presenting a strong bid for the 2020 World Expo. Historically at these six-month long events, new technological game-changers have made their debuts to a global audience: the “elevator” first made its appearance at the Dublin Expo; the “telephone” was first brought to a wider audience at the Expo in Philadelphia; and more recently, “green building techniques” were unveiled in Aichi. In the words of Reem Al Hashimy, Dubai’s Minister of State, “Ideas are planted, tested, experimented and a global dialogue begins to take shape and influence future trends.”

These are the sorts of words Telairity lives by. Being that we are one of the foremost digital encoder providers for the Asian market, with strong performance in countries like China, Thailand, and Sri Lanka, it became obvious that we needed to develop our business relations in the Middle East. As a result, we recently introduced our encoding technology at CABSAT, the largest cable and satellite showcase in the Middle East and Africa. We came away from the conference and exhibit with heavy-hitting new connections and strategic partners for future business throughout the Arabian Peninsula.

As an exponentially growing company, we view CABSAT as just a stepping-stone towards eventually providing quality service throughout the entire Middle East. Like the city of Dubai itself, we value the principle and challenge of exponential undertaking, and we plan our course accordingly. Here’s to a successful bid for the 2020 World Expo in Dubai. Our company – and its groundbreaking technology – will most certainly be in attendance.

Monday, April 9, 2012

Telairity’s NAB Show


We’re heading back to the NAB Show next weekend in Vegas. We certainly mean it to seem like a victory lap, but it was only last year we emerged from the same event as the reigning, award-winning champion innovators. Our SES3200 encoder, then only in prototype, transfixed more than one set of eyebrows with its high-performing speed, pictorial quality, and extraordinarily high compression. Built on the ATCA chassis, a container application intended for the Telecommunications industry, and using a 48V power supply, the digital encoder was revolutionary in its cost-effectiveness, reliability, and performance quality, and rightfully garnered TV Technology’s NAB 2011 STAR“Prestigious Technology” award. Even at the prototype level, experts in the field recognized the SES3200 for what it was – a game-changer for digital compression.

With the advent of bandwidth-hogging, high-quality multimedia wireless devices such as Google Android and Apple’s iPhone, the battle for high-speed bandwidth has grown intense, with many powerful computer, telecommunications, and media broadcasting companies vying for a limited amount of bandwidth. While the largest companies in the industry have sought to buy up as much bandwidth from smaller companies (as well as from lucrative government bandwidth auctions), there is still an ever-growing need to meet the inevitable constraints on capacity. The only solution to get beyond those constraints is to reduce the bit rate of digital encoders while still maintaining the quality.

That’s exactly what we managed to pull off last year in Vegas, and that was only with a prototype. Now that our SES3200 encoders are set to hit the market, we’re convinced the technology will revolutionize (in a very practical manner) the means by which encoding gets implemented. The fact is, we managed to build HDTV encoders that have the in-built high-quality broadcasting standards of the telecommunications industry. Just like the telco industry, our ATCA chassis-based encoders have a 99.999% of connectivity. That’s a high rate of success. That’s the rate of success we plan on distributing worldwide. Here’s to another great year for Telairity at NAB.